Image

APacCHRIE Conference 2021 is set to take place in Singapore from 2-4 June 2021 and SHATEC is privileged to be the host of this conference. Drawing keen synergy from industry academic research and applications, delegates will be able to engage in a seamless hybrid experience; one where they can connect, mingle, and interact in a safe and effective manner. The conference aims to foster a high level of collaboration with industry stakeholders who bring in best in-class practices and create a fascinating ground for research showcase. 

It is also my pleasure to warmly welcome all delegates to Singapore to experience not just the conference and networking but also the myriad of Singapore’s tourist attractions. These include world famous landmarks such as the Singapore Botanic Gardens, which was honoured as a UNESCO World Heritage Site in 2015. Singapore’s world-class infrastructure and connectivity makes it a coveted tourism hub as well as a recognised safe and preferred MICE destination that meets global sanitization standards.

The 2021 main conference theme: Reboot. Reimagine. Redesign is a call for all academics and industry practitioners to decode new norms for hospitality and tourism in a post COVID-19 future. With the need for reduced human interaction in a business that is traditionally high-touch, it is opportune that both industry and academia get together to re-think the way hospitality operates, how the industry will evolve with emerging robotics and service design technologies and how we can move forward in digitalization. Amidst uncertainties brought on by COVID-19, this conference will draw attention to opportunities for new demand creation by re-mapping customers’ journeys.

Held in conjunction with the main conference, the 12th APacCHRIE Youth Conference will see students coming together in an exchange of ideas, knowledge and skills, as they explore the blueprint for The Future of Work. We anticipate transformational learning and leadership development for all our youth participants. 

APacCHRIE Conference 2021 is not just an event but also a process which seeks to continuously drive new concepts and ideas for the purpose of tourism business continuity. There is no better time than now for APacCHRIE 2021, which will be the model platform to envisage the future of hospitality and tourism at the cusp of transformation.

I look forward to welcoming you to this extraordinary event in Singapore! 

Ms Margaret Heng
President, APacCHRIE
Chief Executive, SHATEC
Chairman, APacCHRIE Conference 2021

UPDATE: APacCHRIE Conference 2021 and the 12th APacCHRIE Youth Conference
will be conducted in full virtual mode.

APacCHRIE Conference 2021 is set to take place in Singapore from 2-4 June 2021 and SHATEC is privileged to be the host of this conference. Drawing keen synergy from industry academic research and applications, delegates will be able to engage in a seamless hybrid experience; one where they can connect, mingle, and interact in a safe and effective manner. The conference aims to foster a high level of collaboration with industry stakeholders who bring in best in-class practices and create a fascinating ground for research showcase. 

It is also my pleasure to warmly welcome all delegates to Singapore to experience not just the conference and networking but also the myriad of Singapore’s tourist attractions. These include world famous landmarks such as the Singapore Botanic Gardens, which was honoured as a UNESCO World Heritage Site in 2015. Singapore’s world-class infrastructure and connectivity makes it a coveted tourism hub as well as a recognised safe and preferred MICE destination that meets global sanitisation standards.

The 2021 main conference theme: Reboot. Reimagine. Redesign! is a call for all academics and industry practitioners to decode new norms for hospitality and tourism in a post COVID-19 future. With the need for reduced human interaction in a business that is traditionally high-touch, it is opportune that both industry and academia get together to re-think the way hospitality operates, how the industry will evolve with emerging robotics and service design technologies and how we can move forward in digitalisation. Amidst uncertainties brought on by COVID-19, this conference will draw attention to opportunities for new demand creation by re-mapping customers’ journeys.

Held in conjunction with the main conference, the 12th APacCHRIE Youth Conference will see students coming together in an exchange of ideas, knowledge and skills, as they explore the blueprint for The Future of Work. We anticipate transformational learning and leadership development for all our youth participants. 

APacCHRIE Conference 2021 is not just an event but also a process which seeks to continuously drive new concepts and ideas for the purpose of tourism business continuity. There is no better time than now for APacCHRIE 2021, which will be the model platform to envisage the future of hospitality and tourism at the cusp of transformation.

I look forward to welcoming you to this extraordinary event in Singapore! 

Ms Margaret Heng
President, APacCHRIE
Chief Executive, SHATEC
Chairman, APacCHRIE Conference 2021